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How to Build a Strategic Library Marketing & Communications Plan

  • 1.  How to Build a Strategic Library Marketing & Communications Plan

    Posted 01-06-2020 07:30

    SEFLIN is launching a brand new course on marketing and communications, facilitated by Cordelia Anderson! Join us for an in-depth series of training sessions on how to create and implement a strategic marketing and communications plan. First, we will cover the "why" and "how" of creating a strategic marketing and communications plan. In subsequent sessions we will walk through the steps to identify and create goals, objectives, key messages, audiences, strategies, and tactics. Finally, we will discuss how to pull it all together and present it to stakeholders in a meaningful way.

    This course will consist of a half-day, face-to-face training on January 13th (hosted at Broward County Library West Regional Library), then continue through 4 online sessions. During the series, Cordelia Anderson will help guide participants through their marketing and communications plans.

    If you are interested in participating in this exciting course, please email Joshua Stone by January 8th!

    Learning Objectives:
    1. Participants will learn the components of a strategic marketing and communications plan
    2. Participants will develop a plan tailored to their library organization
    3. For the duration of the course, participants will have the opportunity to interact and get feedback from the instructor and their cohort group


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    Anna Arenas
    Manager of Communications and Technology
    SEFLIN (Southeast Florida Library Information Network)
    Boca Raton FL
    (561) 208-0984 (223)
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